REAL FRUIT. REAL SIMPLE. SIMPLY DELICIOUS. ♡ SWIRL IT. SIP IT. SMILE. ♡ LAUNCHING SOON ♡ REAL FRUIT. REAL SIMPLE. SIMPLY DELICIOUS. ♡ SWIRL IT. SIP IT. SMILE.

REAL FRUIT WATER ENHANCER

ALL OF THE YUM.
NONE OF THE YUCK.

Real fruit. Lightly sweetened. Never salty.

Water kids actually want to drink. One less thing for parents to worry about.

LAUNCHING SOON

REAL FRUIT Bright, fruit-forward flavor.

LIGHTLY SWEETENED Made for an easy everyday sip.

NEVER SALTY Not an electrolyte formula.

KID REQUESTED. PARENT APPROVED.

THE EVERYDAY WATER BOTTLE BATTLE

FRUSHI WAS CREATED FOR THE EVERYDAY WATER BOTTLE BATTLE.

8 AM Bottle packed. Good intentions intact.

3 PM The same bottle comes home.

“The bottle comes home full.”

SOUND FAMILIAR?

AND SOMEHOW, IT STILL COMES HOME FULL.

Parents know water matters. The challenge is getting kids to actually want to drink it.

Adding juice to water

The crazy straws

The fun cups

The cool water bottles

The timers

The negotiations

The trades

The begging

WHY FRUSHI

“JUST DRINK MORE WATER” ISN’T ALWAYS THAT SIMPLE.

“I’ve tried everything.”

“It feels like a losing battle.”

“Now I feel responsible.”

Explore Why Frushi →

COMING SOON

A HAPPIER WAY TO FLAVOR EVERYDAY WATER.

Real fruit flavor made for the ordinary moments when plain water just isn’t winning.

Real fruit Lightly sweetened Never salty 30 servings*

THE FRUSHI WAY

SWIRL IT. SIP IT. SMILE.

WATCH THE MAGIC ✦

ADD ICE

Start with a glass or bottle of ice.

ADD WATER

Fill it with everyday water.

ADD FRUSHI

Add your serving of real-fruit drink mix.

SWIRL

Stir, swirl or shake everything together.

SIP & SMILE

Bright, fruity water ready to enjoy.

FEELING A LITTLE CHEEKY? ♡

Try Frushi warm. For those cozy nights when you want something a little different, Frushi’s got your back.

KID PROOF

BUT WILL THEY DRINK IT?

Real Kids. Real First Sips. Real Reactions.

SIMPLE ON PURPOSE

INGREDIENTS YOU CAN ACTUALLY RECOGNIZE.

Real fruit, simple ingredients, and a taste kids look forward to — because making water delicious shouldn’t take a long ingredient list. Sometimes, simple really is better

FREEZE-DRIED REAL FRUIT

Freeze-drying helps retain naturally occurring flavor, color and nutrients while creating concentrated fruit flavor.

ORGANIC CANE SUGAR

A familiar sweetener used to create Frushi’s lightly sweetened taste.

TAPIOCA STARCH

Helps the ingredients blend together and dissolve smoothly in water.

WHAT’S NOT INSIDE

Because equally important are the things we choose to leave out.

No Artificial Sweeteners No Artificial Colors No Artificial Flavors No Artificial Dyes No Sugar Alcohols No Dairy* No Soy* No Peanuts or Tree Nuts*

*Final allergen and manufacturing statements will be confirmed against the final production label.

DIFFERENT BY DESIGN

SEE HOW FRUSHI COMPARES.

THE FRUSHI DIFFERENCE

Directional pre-launch examples shown for context. Final figures will be reverified before publication.

	FRUSHI	JUICE	SPORTS DRINK	HYDRATION MIX
Primary job	Everyday fruit-forward water	Juice beverage	Sports hydration	Electrolyte hydration
Electrolyte formula	No	No	Yes	Yes
Sugar example	TBD	≈16g	≈32g	≈5.5g
Cost example	TBD	≈44¢	≈$2.05	≈$1.52

COMING SOON

GET FIRST ACCESS TO FRUSHI.

Join the launch list and be the first to know when Frushi is ready to sip.

FIND YOUR FRUSHI MOMENT

A HAPPIER SIP WHEREVER THE DAY TAKES YOU.

SCHOOL MORNINGS

POOL DAYS

EVERYDAY LUNCHES

EXPERT GUIDANCE

Dietitian guidance will be added before launch.

OUR STORY

FROM ONE MOM’S FRUSTRATION TO FRUSHI

Frushi started with a simple frustration: Nicole wanted a fruit-forward way to make everyday water taste delicious with simple ingredients she could feel good about giving her family.

When she couldn’t find exactly what she was looking for, she decided to create it herself.

From formula to finished product, Frushi is being developed with experienced hands behind it.

Read Our Story →

QUESTIONS? GOOD.

FRUSHI FAQ

What is Frushi?

Frushi is a real fruit water enhancer made to give everyday water bright, fruit-forward flavor with simple ingredients. Just add it to water, swirl, sip and smile.

Is Frushi an electrolyte drink?

No. Frushi isn’t an electrolyte formula. It was created for everyday water — with real fruit flavor and a taste that’s never salty.

Is Frushi intended for everyday use?

Yes. Frushi is being created as an everyday water enhancer rather than a sports or performance hydration product. Final serving guidance will follow the directions on the finished package.

Will flavored water make my child stop drinking plain water?

Frushi isn’t intended to replace plain water. It’s simply another way to make everyday water more enjoyable. Kids’ preferences are different, so families can use Frushi in whatever way works best for their routine.

What is Frushi made with?

Frushi’s current formula highlights freeze-dried real fruit, organic cane sugar and tapioca starch. The final package will contain the complete confirmed ingredient list.

What’s not inside Frushi?

Frushi is being formulated without artificial sweeteners, artificial colors, artificial flavors, artificial dyes or sugar alcohols. Final allergen and manufacturing statements will be confirmed on the finished product label.

Why doesn’t Frushi use stevia or monk fruit?

We wanted Frushi to taste like fruit — not like a sweetener. That’s why we chose real freeze-dried fruit and organic cane sugar instead of stevia, monk fruit or sugar alcohols.

Our goal is a lightly sweetened, fruit-forward taste without the lingering sweetener aftertaste that some people notice with alternative sweeteners.

How do you make Frushi?

Add Frushi to water, then stir, swirl or shake. Swirl it. Sip it. Smile. Final serving amounts will match the directions on the finished package.

What if my child doesn’t like Frushi?

That’s covered by our 30-Day Happy Sip Guarantee. If your child doesn’t like Frushi for any reason, contact us within 30 days of receiving your first Frushi order and we’ll refund your purchase. No questions asked.

BE FIRST IN LINE FOR A HAPPIER SIP.

Sip the fun before everyone else.
Join the Frushi waitlist for early access, launch discounts, giveaways and product updates.